ROLES ·               Web Content Management ·               Digital Asset Management ·               E-Business Specialist ·               Email Marketing ·               Digital Media Specialist ·               Content Quality Assurance ·               Content Strategy/Analysis ·               Project Coordinator ·               Operations Analyst ·               E-Commerce Analyst ·               Web Content Coordinator ·               Web Content Author/Editor ·               Technical Writer ·               Technical Support   INDUSTRIES ·               Healthcare ·               Medical Device ·               Science ·               Financial Services ·               E-Commerce ·               Retail ·               Manufacturing ·               Government   CONTENT MANAGEMENT SYSTEMS ·               Sitecore ·               SharePoint ·               Adobe Experience Manager ·               Celum ·               Word Press ·               Stellent ·               Oracle Webcenter ·               IBM WCM ·               Kentico & SDL Tridion Familiarity   EDUCATION University of Wisconsin-Parkside - Kenosha, WI Business Management Degree Program Lincoln /College - Normal, IL Associates of Arts

SUMMARY

Progressive web content management/strategy, digitization, e-commerce consultant with extensive experience working in Web Content Management, Digital Asset Management, Content Strategy, E-Marketing and Support Analyst roles.

Specialties: Digital and Content Strategy • Content Management Systems • Web Project Coordination • Web/Digital Support • Digital Marketing • E-mail Marketing • Metadata Management • Search Optimization • Content Migration • Intranet Content • Content Analysis • Content Analytics • Content Organization and Taxonomy • Content Audit and Review • Content Governance • Corporate Communications • Social Media Strategy and Marketing(Facebook, Twitter, LinkedIn, Youtube, Instagram, Reddit, Hootsuite)

Project Coordination: Candidate has a proven track record of being able to process, manage, coordinate & execute large volumes of content and web projects in offshore/onsite environments and also across several different channels; producing high quality results in a deadline-driven, Agile environment, while remaining extremely detail-oriented
Technical Skills: MS Excel | Office 365 | SharePoint | Sitecore |Adobe Experience Manager| Adobe Dreamweaver |Adobe Photoshop| WordPress | HTML | CSS | Javascript | JIRA | Google Analytics | MailChimp |BlueHornet | Campaign Monitor |Salesforce ExactTarget | SourceTree |SAP BusinessObjects| Slack | Cisco Jabber| WebEx|Skype|SlideShare

 

PROFESSIONAL EXPERIENCE

 

Social Media/E-Mail Marketing Specialist {Freelance}                                              2009 - Present                                                                                                                                                                                                                               

·   Champion of social media tools and technologies with active and engaging profiles on large social media platforms like Facebook, Twitter, LinkedIn, Google+, Youtube, Instagram, Pinterest, Vimeo, Reddit, Wikipedia, Hootsuite

·   Design and implementation of creative, compelling and engaging social media content/campaigns such as write copy, blog posts, wall posts, tweets, video, info-graphics, events publicity and other communications that are appropriate for the social channel

·   Develop the strategy for social media channels, monitoring analytics, providing social community insights, online reputation management and best practices

·   Utilize various email marketing system for the creation, production and delivery of targeted email campaigns

·   Create, code responsive emails using HTML and CSS, test emails using Litmus, set up A/B testing, segmentation and dynamic content

Technologies: HTML, CSS, JavaScript, Salesforce ExactTarget, MailChimp, Campaign Monitor, Constant Contact, Blue Hornet, Litmus, Atlassian BitBucket, SourceTree, Text Wrangler, Adobe Dreamweaver, Adobe Photoshop

                        2016-2014, Digital Content Contract positions

Medtronic Restorative Therapies Digital Marketing, Fridley, MN                      Mar – May 2016                                                  

Web Project/Digital Asset Management Coordinator(II)

·   Supported the Digital Communication team across a variety of digital channels in the organization, content strategy and migration of the existing three sales portals (Spine, Neuro and Surgical Techniques) to one unified RTG Field Sales Portal, enhanced with Mobile and Web app access by iPad, iPhone or other device(s)

·   Timely, successful roll-out and launch of the new Sales portal with additional capabilities like Easy search, file previewing, integration of printed materials, access to multiple product SMEs and content owner info on each category page

·   Edited HTML, resize and upload images, load content into an Oracle-Stellent web content management system

 

 

3M Digital Marketing Operations, St. Paul, MN                                                                                                                July 2015 – Feb 2016                                                 

Content Strategist/Digital Asset Administrator                                         

·   Learnt a new digital asset management tool{Celum} from scratch, became an expert very quickly and also got on the Celum Governance team as well. Quickly mastered other Global Product Information Management tools like MDUI, and SAP BusinessObjects for generating reports

·   Archived, reorganized, edited, added new metadata to improve search capabilities, creation of collections of 6,000 multimedia files

·   Administered the digital media system of record{Celum} for the TSSD division and also loaded, modified media and its metadata, ensure metadata consistency, digital asset cleanup and organized divisional multimedia files in Celum.

·   Loaded, linked and maintained media (videos, images, brochures, etc) and product data in Celum, Hybris, GPIM, MDUI, verified data and outputs (quality control) and reported results to stakeholders

·   Developed a strong working relationship with division stakeholders, marketers, marketing communicators, corporate teams, and counterparts in other divisions to understand business needs, provide guidance, and exceed expectations

·   Ran several different standard reports for data analysis on a regular basis utilizing Excel, SAP BusinessObjects

·   Provided and implemented process improvement ideas related to digital asset management and request workflow by facilitating and instituting an effective Digital Intake Process in an effort to reduce physical printing of sales and marketing collateral and also for responsive and effective digital distribution                                                                                                                                                         

Ameriprise Financial Interactive Marketing - Minneapolis, MN                                                                                                        May 2015                                                                            

Digital Content/Quality Assurance Specialist                                                                                                                                                                                                                                                                   

·   Collaborated with key members of Interactive Marketing and User Experience teams to develop, proof and deliver content updates and enhancements within an Agile environment

·   Produced PDF documentation of individual 400 web pages for migration

·   Validated functionality of web pages using the DA Editor CMS in pre-production environment.

·   Assisted in developing process and workflow for content validation, UAT testing and compliance submission

·   Logged bugs and issues using JIRA, also validated pages post-launch per the UAT requirements

United Health Group (Optum Technologies) – Golden Valley, MN                                                                                             Jan - Feb 2015                                                                                       

Web Content Analyst/Project Coordinator                                                                                

·   Successfully migrated over 450 web content pages from the United Health Care Latino mobile and traditional websites to the Optum Marketing Cloud using Adobe Experience Manager (Adobe CQ5 WCM)

·   Validated, proofread, QA, tested, and adjusted page layouts to account for the new design, adding images, videos for more and better usability and visual interest, and making improvements using AEM(Adobe CQ5) as requested by the business owners

Jostens IT (College eSolutions) – Bloomington, MN                                                                                                                      Sep - Dec               2014

E-Commerce Operations Analyst                                                                                           

·   Managed SharePoint & JIRA web request tickets for web content changes, researched, tracked and updated requests, add and/or change online catalogs and landing pages

·   Managed, utilized the College e-Commerce Catalog and the e-Commerce content management system platforms to code and load digital assets for display on the website (i.e. homepage refreshes, merchandising category updates, landing pages, image catalogs, adjust pricing, update ring designs, etc.)

·   Leveraged Adobe Creative Suite Web Premium and Oracle ATG Web Commerce for image mapping of creative assets to appropriate landing pages/products and to build SKU data required for loading products, Product IDs,

·   Worked closely with the development team on code deployments in test and production environments

Technologies: SharePoint 2010, JIRA, Oracle ATG Web Commerce, Excel, Adobe Creative Suite, Cisco WebEx

 

                                                 2013-2011, Digital Content Contract positions

 

St. Jude Medical Digital Marketing Communications – Little Canada, MN                                                                                       2013-2014                    

Digital Content Coordinator

·   Successfully completed the replication of page templates for LeadlessPacing.com and the Nanostim Patient site in preparation for creation of the German language site as well as in: French, Italian, Spanish and Dutch

·   Completed PowerOverYouPain.com, PoderSobreSuDolor.com(Spanish) and PowerOverYourPain.se(Swedish) landing pages migration to Sitecore

·   Used both the standard page templates and WYSWYG rich text editor tools and open HTML fields to edit and manage content in Sitecore CMS

·   Leveraged HTML to build out more complex pages as well as troubleshoot issues with current pages

·   Performed quality assurance checks against all content, ensure style/style sheet guideline compliance while also working with the digital team and content owners to support content updates to the sites

·   Concept content with SEO best practices and ensuring keywords are included in content development process

Technologies: Sitecore, SharePoint 2010, Google Analytics, Powerpoint, Excel, Word, Adobe, Cisco Jabber

State of Minnesota Department of Human Services – St. Paul, MN                                                                                                            2012

Web Content Writer/Editor                                                                                                                                                                      

·   Provision of content strategies and design recommendations for making web presentation of performance measures more user-friendly, accessible, intuitive and engaging to the viewing public

·   Prepared, formatted, edited, developed and published content (performance measures) on DHS public-facing website

·   Developed accessible PDF documents, convert Word documents into HTML using agency webpage Stellent styles

·   Converted Excel spreadsheets to alt text files (alt text to include descriptions and data behind the map) to insert into GeoMaps

Technologies: Microsoft SharePoint 2010, Stellent 7.5 (Oracle Content Server), SDL Tridion, Excel, Word, Adobe

Target - Minneapolis, MN                                                                                                                                                                                      2011             

Web Content Editor/Technical Writer                                                                                                                                                  

·   Migrated, validated and published 6,000 pieces of content from Stellent 7.5 (Oracle Content Server) to Share-Point 2010 authoring site a month before the original July 2011 release date

·   Edited, proofread, updated and meta-tagged contents (FAQ’s, Glossaries, Terms) for Search Engine Optimization(SEO) and web analytics

·   Ensured quality, accuracy, consistency and usability of web contents as well as opportunities for improvement of the user experience

Technologies: Microsoft SharePoint 2010, Stellent 7.5 (Oracle Content Server), Excel

Ameriprise Financial - Minneapolis, MN       2007 - 2008

Web Content Manager/Editor

·   Utilized PeopleSoft CMS/Portal, Adobe Photoshop, Dreamweaver & HTML to reformat, resize, integrate and also publish content and images so as to fulfill content publishing requests and to meet strategic objectives

·   Refreshed the look and feel of the homepage to ensure consistency while providing increased flexibility so as to provide information that is up-to-date and quickly accessible

·   Provided editorial support/development for communications such as web content, emails and electronic newsletters before being distributed to employees

·   Edited written materials to ensure adherence to Company’s guidelines and also AP Style Guide

·   Responsible for content review, production, workflow tracking and publishing

Technologies: PeopleSoft CMS/Portal, HTML, Adobe Photoshop, Adobe Dreamweaver, Lotus Notes

Digital River Inc. - Eden Prairie, MN 2006 - 2007

E-Mail Marketing Specialist

·   Utilized email marketing system (Blue Hornet) for the creation, production and delivery of targeted email campaigns that generates $250,000 to $500,000 and higher in revenue for clients including Microsoft, Symantec, Nikon and Sonic.

·   Responsible for integrating work of marketing team members (Program Managers, Designers, QA) to produce a final email compatible with Blue Hornet and client’s standards.

·   Modified creative (English, Foreign, Old, New, Updated, HTML, Text) to incorporate Tracking Functionalities (API values and Program ID’s) for each buy link.

·   Ensured accuracy in pricing, promotions, copy and links for all emails.

·   Technologies: HTML, JavaScript, Blue Hornet (ESP), Adobe Photoshop, WebTrends

 

Confidential